Sero Electric - Electric LSV.
SERO ELECTRIC design was inspired by European Microcars.
We aimed at manufacturing this type of vehicle here in Argentina to
reach other markets later. Europe has specific legislation for this
kind of units (called “Light Four-Wheelers”) and allows any person
above 16, having previously passed a 5-hour exam, to drive the car
around the city.
All this raised expectations of manufacturing a similar product as a
local option of alternative mobility.
This project began in 2010 doing research, tests and weighing the
chances for a local development in Argentina. We agreed with Star Lab
(the Italian manufacturers) to do it here and also send some units to
that market. It took us three years to research; develop technology,
processes and parts to reach the final product.
Our challenge was to build a people vehicle which turned out cheap,
light, practical and versatile. Moreover we aimed at developing a
modern product with an interesting design and friendly to drive.
We have developed matrices, moulds and parts that could not be
replaced with others of local production; this fact boosted the
development of suppliers. As years went by, we perceived that electric
cars would become more and more relevant and so today we can find new
developments of more autonomous batteries.
SERO ELECTRIC production will begin in 2015. We are working to
manufacture the first 150 vehicles this year to move onto 250 annual
units next year onwards.
Our idea and long-term goal is to produce cutting-edge electric cars
with a longer autonomy and bring them into the market as an innovative